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Managing Customer Relationships: A Strategic Framework Don Peppers, Martha Rogers
Publisher: John Wiley & Sons

The purpose of using CRM in an organization is to improve marketing productivity, win . MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework. One of the most popular strategy that has been adopted among researchers and business sponsor nowadays is Customer Relationship Management (CRM). Some of the strategies they should consider include: Definition – Develop an organization-wide definition Analytics – Define a framework to evaluate and measure effects. Process 3: Business Relationship Management. From that we can analyse and develop a CRM system. In order to do this, hospitals and providers can use customer relationship management (CRM) strategies and capabilities to create loyalty and brand awareness for health care consumers. For a successful service strategy in the ITIL® framework, learn how to communicate IT services to customers in the service strategy phase. Incorporate a real time link into customer relationship management system. We will develop conceptual framework using Mohammad Almotairi's (2008) and wiwied's(2005) models and later we will conduct intensive data collection. An effective strategy calls for accepting the need for change. Managing Customer Relationships: A Strategic Framework by Don Peppers, Martha Rogers Download Managing Customer Relationships: A Strategic Framework Managing Customer.